We acted for the vendors of privately held “Flat Tummy Tea” business. Flat Tummy Tea's uniquely formulated two-step herbal detox tea works to naturally help speed metabolism, boost energy and reduce bloating to flatten your tummy. It's currently sold exclusively online to a global, 20-30 year old female, predominantly American market. Since being founded in 2013, Flat Tummy Tea has grown rapidly, largely attributed to the strength of their branding and their innovative and effective use of social media. Their secret is a very specific process and ROI based algorithm used on various online platforms. To date, Flat Tummy Tea has built a significant targeted social media following, many of whom are now customers.

In December 2015, the vendors of Flat Tummy Tea completed the sale of the business through the sale of the operating entity to Synergy CHC Corp for consideration comprising cash and Synergy stock. Synergy is a consumer health care company that is in the process of building a portfolio of best-in-class consumer product brands and is listed in the US. The Flat Tummy Tea business has continued to outperform expectations.